When our corporation and economics class was assigned to research companies in town, I choose the new Heating, Ventilation, and A/C service shop that had recently opened up, but i interviewed the owner, some of the professionals, and even some of their customers.
I wanted to understand what they did and what their plan was for success, they had only been open for six months and I was surprised by how many clients they already had. The owner said that he attributed the quick growth to the fact that they had invested heavily in the website that they had. They had paid for conventional advertisement too on stereo, cable, and print, but, the website had certainly driven their client base, then he said that in this day and age, people don’t certainly spend money attention to those other forms of advertisement as much as they do the online ads that pop up in their newsfeed, many of their clients had absolutely changed to their services because of those ads. They had been using other Heating, Ventilation, and A/C companies for years but when they saw the specials online, they decided to give it a try, but older companies may not realize the importance of online advertising and this makes them seem outdated and out of touch. I learned more doing that research paper than I have on any other assignment. I also learned that, no matter what supplier I work for in the future, I will constantly remember to invest wisely in advertising. Using the right type of SEO is important to ensure the success of a corporation no matter what type of supplier it is.