Our brother told us we were missing out on business because we weren’t using Facebook to advertise our Heating and Air Conditioning corporation.
We may have been in business together, but we didn’t want to talk about using any kind of social media, let alone using Facebook.
We still blamed facebook for our spouses leaving us. Our brother told us they left because we loved our Heating and Air Conditioning company more. He may have been right, but no one wants to blame themselves when their marriage ends. Some parts of us knew different things, but we couldn’t understand why we would advertise our Heating and Air Conditioning company on Facebook? He told us that people see ads and they interact with them. The online marketer could come up with an ad on all the social media websites that have people in our area. The ad would lead them directly to our website. They could go through the FAQs, go through our resources and hopefully sign up for information, or a free service on their Heating and Air Conditioning equipment. We agreed to do free inspections and estimates on any part of their Heating and Air Conditioning system. We were still skeptical, but we told him to contact the online SEO expert and see what he suggested . It took about two days before we got our first contact from someone who clicked on our ad. Our brother went out and did a complete inspection on their Heating and Air Conditioning system and made suggestions. They have since become long-time customers. Maybe advertising the Heating and Air Conditioning company on social media isn’t as bad as we thought. Over the first year, we acquired more than 30 new customers.